London Business School
Creating a personalised platform
As the top business school in Europe and second highest rated in the world, the London Business School's purpose is to influence the way the world does business, 'one leader at a time'.
A London Business School MBA is a large investment of time and money so the site needed to be a persuasive prospectus for the corporate audience as well as the varied other prospective students.
We designed an ecosystem that enables the website to dynamically bring to life the school's new brand identity, with a personalised experience to encourage conversion and future visits.
This included the CRM activity as well as providing a publishing mechanism for Alumni and Faculty departments that are integral to the school's global presence in academic communities and with corporate employers.